illy's relationship with James Rosenquist started in 1996, when he redesigned the illy logo and created The Italian Riviera cups for the illy collection. Now there is a new chapter in this strong artistic alliance: the 8.8 oz can featuring Rosenquist's work "Coffee Flavours Ideas." Coffee Flavours Ideas" is the perfect fusion of the thoughts of Rosenquist and illy: Coffee's ability to create a smile, like a catalyst for new ideas that generate creative experiences and fulfilling relationships.